Interior Design "Influencers": Yes or No?

In today’s digital landscape, interior design "influencers" can play a crucial role in shaping home decor trends and consumer choices. Platforms such as Instagram, TikTok, Pinterest, and YouTube serve as digital stages where design enthusiasts and professionals alike can showcase their expertise, share innovative ideas, and often push the boundaries with bold and unconventional aesthetics. Their curated content offers a wealth of inspiration, from practical decorating tips to avant-garde transformations.

However, with so much information available at our fingertips, it’s essential to approach their advice with a discerning eye. Some recommendations stand the test of time, offering valuable insights into timeless design principles and practical solutions, while others may be driven by fleeting trends, impractical aesthetics, or deceptive hucksters. As part of our fifth entry into the Culture Connection Series, let’s delve into the world of interior design "influencers" and distinguish between guidance worth embracing and the advice best taken with an abundance of caution.

Advice to Take:

Timeless Design Principles

Many influencers emphasize fundamental design rules—balance, proportion, harmony, and contrast. These principles stand the test of time and are key to creating a space that feels cohesive and well-designed. *Check out our blog on the Golden Rule for more information on balance and proportion! Be aware that not all photos are as they seem. Many photos are either AI-generated or taken at an angle that manipulates the overall perception of a space. A wide-angle lens can make a room appear twice its actual size, while carefully staged lighting can hide imperfections. Always look beyond the photo and know not everything is perfect off camera.

Budget-Friendly DIY Tips

Smart cost-saving solutions, such as repurposing furniture, using peel-and-stick wallpaper, or creating DIY art, can be great ways to personalize your home without breaking the bank. Keep this in mind as well will be doing a deep-dive into DIY and Dupes in an upcoming post!

Color and Texture Pairings

Experienced designers often showcase effective color palettes and texture combinations that add depth and interest to a space. Taking cues from their expertise can help create a harmonious interior.

Space-Saving and Functional Layouts

Many influencers offer valuable insights on optimizing small spaces, multifunctional furniture, and layout strategies that improve flow and usability.

Sustainable and Ethical Choices

Eco-friendly design is more than just a trend—it’s a responsible approach to decorating. Influencers who advocate for sustainable materials, vintage finds, and energy-efficient decor provide advice worth considering.

Advice to Ignore:

Trendy Fads with No Longevity

Not every viral trend is worth the investment. Bold design choices, such as ultra-trendy color schemes or statement furniture, can quickly become outdated. Stick to trends in accessories that are easy to swap out. Everyone remembers the expanding foam "Cloud Mirrors"...

Unrealistic Minimalism or Maximalism

While an all-white minimalist aesthetic or an overly bold maximalist room may look stunning in a curated photo, they may not be practical for everyday living. Consider your lifestyle before committing to extremes. *Example, a room with no sofa....

One-Size-Fits-All Advice

Not all design tips apply universally. What works in a spacious loft may not work in a small apartment. Be wary of advice that doesn’t consider varying room sizes, natural lighting, or personal needs.

Overly Complicated DIYs

Some DIY projects look simple enough online but are difficult, time-consuming, or require professional skills. If a project seems too complex, it may be better to invest in quality craftsmanship instead. No need to spend $100 at Hobby Lobby when you can simply purchase the item for $25 at a craft fair! However, this rule doesn't apply to anyone who loves doing it themselves! If staining wood is your idea of a great Saturday night, then put on that smock and grab a brush!

Ignoring Personal Style for Trends

Your home should reflect your personality, not just the latest fads. While it’s great to gather inspiration, don’t feel pressured to conform to an influencer’s aesthetic if it doesn’t resonate with you.

Interior design influencers can be a great source of inspiration and knowledge, but discernment is key. Take advice that aligns with timeless design principles, practicality, and your personal taste, while steering clear of fleeting fads and impractical ideas. Ultimately, your home should be a reflection of you—functional, beautiful, and uniquely yours. Here at Smith Interior Design, we specialize in just that. Schedule your free discovery call with us today to get started on your interior design project!